Local SEO with
Google Search Console
Boosted a local business website’s organic visibility using Google Search Console data — identified low-CTR keywords, built quality backlinks through guest posts, and significantly increased impressions and clicks from local search results.
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About This Project
A local business website had decent content but was barely visible in Google’s local search results. Despite having several pages indexed, the Google Search Console data revealed the real problem — the site was getting impressions for local keywords but receiving very few clicks. The average CTR was extremely low, keywords were stuck on page 2 and 3 of Google, and the site had no authoritative backlinks pointing to it — meaning Google had little reason to rank it higher.
I began by doing a deep audit of the GSC Performance Report — identifying high-impression but low-click keywords and pages that were ranking between positions 8 and 20, which just needed a small push to reach Page 1. I then executed a targeted off-page Local SEO strategy using guest posting on niche-relevant local blogs and directory websites, building quality dofollow backlinks. Alongside this, I optimised meta titles and descriptions for better CTR, fixed indexing issues, and improved the site’s local keyword targeting. Over the campaign period, the website saw a massive increase in both impressions and clicks, with multiple local keywords climbing to Page 1 of Google.
Bugs Identified in This Project
Work Done in This Project
- Full GSC Performance Report audit — identified high-impression, low-CTR pages and keywords stuck on Page 2–3
- Meta titles and descriptions rewritten with target keywords and strong CTR-optimised copy
- Local directory and citation submissions — NAP (Name, Address, Phone) consistent across all listings
- Internal linking improved — key local landing pages linked from high-traffic blog content
- GSC Coverage Report checked and indexing issues fixed — all local pages verified as properly indexed
- Local keyword research — targeted location-based search terms with high local intent and buying signals
- Guest post outreach — quality articles published on niche-relevant local and industry blogs with dofollow backlinks
- Local Business Schema Markup (JSON-LD) added for better Google rich results and local visibility
- Google Business Profile (GMB) optimised — categories, photos, description, and service areas updated
- Monthly GSC tracking reports delivered — 12 keywords on Page 1, 340% impressions growth, 210% clicks growth
- Complete backlink audit — toxic and spammy links identified and disavowed via Google Search Console
- Guest post outreach — quality articles published on high-DA niche-relevant websites
- Business directory and citation building — NAP consistency maintained across all listings
- Article and press release submissions to increase brand authority and referral traffic
- Monthly progress tracking via Ahrefs and Google Search Console with full reports
- Competitor backlink analysis using Ahrefs — top link sources identified for targeting
- Web 2.0 blog submissions — content created on authoritative platforms with dofollow links
- Profile link building on high-authority forums, communities, and social bookmarking sites
- Anchor text diversification strategy — balanced mix of branded, exact, and generic anchors
- Final results: 150+ quality backlinks, 18 keywords on Page 1, 300%+ organic traffic growth
Plugins Used
- Google GSC
- Ahrefs
- SEMrush
- Rank Math
- WordPress
- Google Analytics
- Moz
- Screaming Frog
- Google My Business
- UberSuggest
- Google GSC
- Ahrefs
- SEMrush
- Rank Math
- WordPRess
- Google Analytics
- Moz
- Screaming Frog
- Google My Business
- UberSuggest
Project Details
- ✓ 200%+
Results After Fix
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